Trusted Growth Partner
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
Priority Roofing wanted to generate more roofing calls and quote requests in the competitive Houston, Texas market.
We managed a combined $55,000 ad budget, with $40,000 allocated to Google Ads and $15,000 allocated to Meta Ads.
Total Ad Spend - $55,000
Google Ads Spend - $40,000
Meta Ads Spend - $15,000
Total Leads Generated - 990
Phone Calls - 486
Lead Form Submissions - 504
Blended Cost Per Lead - $56
Google Cost Per Call - $97
Meta Cost Per Lead Form - $39
Google Ads focused on high-intent searches such as roof repair, storm damage, emergency leak repair, and roof replacement in Houston.
Meta Ads were used to generate lower-cost lead volume through Facebook and Instagram lead forms, promoting free roof inspections and storm damage assessments.
By combining Google’s high-intent search traffic with Meta’s affordable lead generation, Priority Roofing was able to generate 990 total leads at a blended cost of $56 per lead.
Google drove the strongest call volume, while Meta helped scale lead form submissions at a lower cost.