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If you're serious about growing your business and want a partner focused on measurable results, let's talk.
Mugen Agency managed a comprehensive paid acquisition strategy for a regional Hyundai dealership, overseeing approximately $500,000 in annual advertising spend across Google and Meta.
The objective was to consistently generate high-intent vehicle shoppers, increase showroom traffic, drive phone calls and lead submissions, and maximize sales opportunities across new, used, service, and special financing campaigns.
✅ Google Ads: 80% of Budget ($400,000/year)
✅ Meta Ads: 20% of Budget ($100,000/year)
The dealership operated in a highly competitive automotive market where multiple manufacturers and local competitors were competing for the same buyers.
Key objectives included:
✅ Increase qualified vehicle leads
✅ Improve phone call volume
✅ Drive showroom visits
✅ Promote manufacturer incentives
✅ Increase visibility for new and used inventory
✅ Maximize advertising efficiency
Google served as the primary demand-capture channel, targeting shoppers actively researching and comparing vehicles.
Search Campaigns
We built campaigns around:
✅ Hyundai model searches
✅ Dealer-specific searches
✅ Local dealership keywords
✅ Financing offers
✅ Trade-in offers
✅ Service and maintenance searches
Optimization included:
✅ Weekly search term audits
✅ Negative keyword expansion
✅ Bid strategy adjustments
✅ Ad copy testing
✅ Geographic targeting
✅ Device-level optimization
✅ Performance Max Campaigns
Performance Max campaigns were utilized to maximize inventory exposure across:
✅ Google Search
✅ YouTube
✅ Gmail
✅ Discover
✅ Display Network
✅ Google Maps
Optimization included:
✅ Asset group segmentation
✅ Audience signal refinement
✅ Vehicle inventory optimization
✅ Conversion tracking improvements
✅ Budget allocation adjustments
Meta campaigns focused on generating demand and capturing shoppers earlier in the buying journey.
Campaign Types
✅ Lead Generation Campaigns
✅ Inventory Promotions
✅ Trade-In Offers
✅ Financing Offers
✅ Model-Specific Campaigns
✅ Retargeting Campaigns
Creative Strategy
✅ Creative assets included:
✅ Vehicle walkarounds
✅ Offer-focused creatives
✅ Inventory highlights
✅ Trade-in promotions
✅ Customer testimonials
✅ Manufacturer incentive campaigns
Continuous creative testing helped improve engagement and lead quality throughout the year.
$500,000 Annual Advertising Budget Managed
Successfully managed and optimized a multi-channel automotive acquisition strategy.
Consistent Lead Generation Throughout the Year
Generated a steady flow of:
✅ Vehicle inquiries
✅ Phone calls
✅ Lead form submissions
✅ Showroom traffic
✅ Service department opportunities
Through weekly search term analysis and ongoing negative keyword management, campaign efficiency improved while reducing wasted spend.
Performance Max campaigns expanded inventory exposure across Google's ecosystem, helping drive additional vehicle consideration and engagement.
Created a balanced acquisition strategy that captured both active vehicle shoppers and future buyers through Google and Meta.
✅ Google Ads Management
✅ Performance Max Optimization
✅ Google Search Optimization
✅ Meta Ads Management
✅ Automotive Lead Generation
✅ Conversion Tracking
✅ Attribution Reporting
✅ Creative Strategy
✅ Audience Development
✅ Performance Reporting
By combining high-intent Google Search campaigns, Performance Max inventory marketing, Meta lead generation, and continuous optimization, Mugen Agency built a scalable automotive acquisition system capable of generating qualified leads, phone calls, showroom visits, and vehicle sales throughout the year.
$500,000 Annual Ad Spend Managed
80% Google Ads | 20% Meta Ads
Google Search + Performance Max + Meta Ads
Vehicle Leads • Phone Calls • Showroom Traffic
Full-Funnel Automotive Acquisition Strategy