Trusted Growth Partner
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
Aspen Dental partnered with Mugen Agency to increase patient acquisition and maximize return on advertising spend through a full-funnel Google Ads strategy. Managing $48,000 in Google Ads spend, we implemented a structured acquisition system utilizing Google Search for high-intent demand capture and Performance Max for retargeting and conversion optimization, resulting in approximately $530,000 in attributed revenue.
The practice needed to generate more qualified patient appointments while maintaining profitable acquisition costs across a competitive local healthcare market.
Primary goals included:
✅ Increase new patient appointments
✅ Improve lead quality
✅ Maximize return on ad spend
✅ Capture high-intent treatment searches
✅ Scale revenue efficiently
We built and optimized Google Search campaigns focused on patients actively searching for dental services.
Campaign Focus
✅ Emergency Dentist
✅ Dental Implants
✅ Invisalign
✅ Teeth Whitening
✅ Dentures
✅ General Dentistry
✅ New Patient Specials
Optimization Activities
✅ Search term analysis
✅ Weekly negative keyword additions
✅ Geographic targeting
✅ Ad copy testing
✅ Bid strategy optimization
✅ Budget allocation toward top-performing services
This allowed us to consistently capture high-intent patients at the moment they were searching for treatment.
Performance Max campaigns were utilized to re-engage prospects and maximize conversion opportunities across Google's network.
Optimization Included
✅ Audience signal refinement
✅ Asset group optimization
✅ Creative testing
✅ Conversion signal enhancements
✅ Remarketing audience development
✅ Budget optimization
This created multiple touchpoints throughout the patient journey and improved appointment conversion rates.
$530,000 Revenue Generated
Google Ads became a significant source of patient acquisition and revenue growth.
$48,000 Google Ads Spend Managed
Successfully scaled spend while maintaining efficiency and lead quality.
11x Return on Ad Spend (ROAS)
Generated approximately:
$530,000 Revenue
from
$48,000 Ad Spend
Increased New Patient Appointments
Consistently generated qualified appointment inquiries through high-intent search traffic and conversion-focused optimization.
Improved Campaign Efficiency
Ongoing search term management, negative keyword expansion, and Performance Max optimization reduced wasted spend while improving lead quality.
✅ Google Ads Management
✅ Google Search Optimization
✅ Performance Max Management
✅ Conversion Tracking
✅ Attribution Reporting
✅ Landing Page Optimization
✅ Lead Generation Strateg
By combining high-intent Google Search campaigns with conversion-focused Performance Max optimization, Mugen Agency helped Aspen Dental generate approximately $530,000 in revenue from $48,000 in ad spend, creating a scalable patient acquisition system capable of delivering consistent growth.
$48,000 Google Ads Spend
$530,000 Revenue Generated
11x ROAS
Google Search + Performance Max
Patient Acquisition & Appointment Generation