Trusted Growth Partner
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
If you're serious about growing your business and want a partner focused on measurable results, let's talk.
FirstKey Homes manages thousands of rental properties across multiple markets and required a scalable acquisition strategy to consistently generate qualified leasing inquiries while maximizing occupancy rates.
Mugen Agency managed over $100,000+ per month in Google Ads spend, focusing on improving lead quality, increasing lease volume, and maximizing return on advertising investment.
The account was generating substantial traffic, but campaign efficiency and lead quality opportunities remained.
Key objectives included:
✅ Increase qualified leasing inquiries
✅ Improve lease conversion rates
✅ Reduce wasted ad spend
✅ Improve search intent targeting
✅ Scale lease volume across markets
✅ Enhance Performance Max campaign efficiency
A significant focus was placed on search term management and traffic quality.
Weekly Search Query Audits
We reviewed search term reports weekly to identify:
✅ Irrelevant renter searches
✅ Low-intent traffic
✅ Competitor-related searches
✅ Non-converting keywords
✅ Negative keyword lists were continuously expanded to eliminate wasted spend and improve campaign efficiency.
Ongoing Optimization Included:
✅ Weekly negative keyword updates
✅ Bid strategy adjustments
✅ Device performance analysis
✅ Geographic performance optimization
✅ Ad copy testing
✅ Budget reallocation toward top-performing campaigns
Performance Max campaigns played a critical role in scaling volume while maintaining efficiency.
Optimization Initiatives
✅ Audience signal refinement
✅ Asset group restructuring
✅ Creative testing
✅ Search category analysis
✅ Placement monitoring
✅ Conversion signal optimization
✅ Budget allocation adjustments
By continuously feeding stronger audience signals and conversion data into the platform, campaign performance improved over time while maintaining lease quality.
Traffic generation alone wasn't enough.
We worked to improve conversion rates throughout the renter journey by focusing on:
✅ Landing page experience
✅ Mobile optimization
✅ Lead form improvements
✅ Conversion tracking accuracy
✅ User experience enhancements
650+ Leases Generated Per Month
Through ongoing optimization across Google Search and Performance Max campaigns, FirstKey Homes achieved consistent leasing performance at scale.
Key Outcomes
650+ Leases Per Month
Qualified renters successfully converted into signed leases.
21% Lease Rate
A strong lease conversion rate was maintained across paid acquisition campaigns.
$100,000+ Monthly Google Ads Spend Managed
Scaled efficiently while maintaining performance standards.
Reduced Wasted Ad Spend
Weekly search term analysis and negative keyword expansion improved traffic quality and campaign efficiency.
Improved Performance Max Performance
Enhanced audience targeting, asset group structure, and conversion optimization contributed to stronger campaign outcomes.
✅ Google Ads Management
✅ Performance Max Management
✅ Search Campaign Optimization
✅ Conversion Tracking & Attribution
✅ Landing Page Optimization
✅ Lead Generation Strategy
✅ Performance Reporting
By combining disciplined search term management, weekly negative keyword optimization, Performance Max improvements, and conversion-focused campaign management, Mugen Agency helped FirstKey Homes maintain a scalable leasing engine capable of generating 650+ leases per month while supporting continued portfolio growth.
Whether you're managing a real estate portfolio, multifamily properties, or a high-growth business, Mugen Agency builds paid acquisition systems designed to drive measurable revenue growth. Scale Without Limits.